Shop The First Drop
SIXTY-ONE community members representing the ones we fight for

Every 60 seconds,
we lose a father
to preventable suicide.

We exist to turn 60 into 61—because one more second can have a ripple effect that changes generations.

Shop the DropThe Mission
FIRST DROP 9/13LIMITED TO 50 GARMENTS EACHSUICIDE AWARENESS WEEK 9/13-9/19FIRST DROP 9/13LIMITED TO 50 GARMENTS EACHSUICIDE AWARENESS WEEK 9/13-9/19

The numbers we refuse to ignore.

70–75%of all suicides are male
550Kmen lost to suicide globally every year
1.5Kmen lost every single day
60men lost every hour
#1biggest killer of men under 50
40%of men have never talked about their mental health
1 in 8men live with a common mental health problem
100%suicides that are preventable

Sources: Movember, CALM, Mental Health Foundation

A hand holding a neon SIXTY-ONE Just One More Sec trucker hat in a crowd

Why SIXTY-ONE exists

Behind every number is a name.

We started SIXTY-ONE because too many men are taught to swallow it — the pressure, the grief, the panic at 3am — and to call that strength. It isn't. It's a slow kind of dying, and it's stealing a generation.

Our clothes are deliberately stripped of colour. No distractions. Just black, white, and a message you can wear on your chest: it's okay to not be okay, and it's braver to say it out loud.

Every order funds men's mental health support and helps put real conversations where silence used to live.

Join the movement

Drop 01 — Headwear & Shirts

The First Drop

Be the first to know

Get notified when the drop goes live

No spam. Just a heads-up when First Drop is available.

25% of every purchase funds men's mental health charities. Wear it, and you're already part of it.