Every 60 seconds,
we lose a father
to preventable suicide.
We exist to turn 60 into 61—because one more second can have a ripple effect that changes generations.
The numbers we refuse to ignore.
Sources: Movember, CALM, Mental Health Foundation
Why SIXTY-ONE exists
Behind every number is a name.
We started SIXTY-ONE because too many men are taught to swallow it — the pressure, the grief, the panic at 3am — and to call that strength. It isn't. It's a slow kind of dying, and it's stealing a generation.
Our clothes are deliberately stripped of colour. No distractions. Just black, white, and a message you can wear on your chest: it's okay to not be okay, and it's braver to say it out loud.
Every order funds men's mental health support and helps put real conversations where silence used to live.
Drop 01 — Headwear
The Collection
31% of every purchase funds men's mental health charities. Wear it, and you're already part of it.
What people say
Highly rated for a reason.
Based on 2,400+ reviews
Seen on camera
Heavyweight & built to last
The fabric is genuinely premium. Washed it a dozen times and it still looks new. Best hoodie I own.
More than a hat
People ask about it constantly. Every time it opens a real conversation. That's the whole point.
Clean fit, great cause
Sizing runs true, quality is excellent, and knowing it funds mental health work makes it an easy reorder.
Overdue conversations
I bought a hoodie. What I got was permission to finally talk to my dad. Sounds dramatic — it wasn't, it was overdue.
The loudest plain clothes
The plainest clothes I own and the loudest thing I've ever worn. People ask about it. Then we actually talk.
It's the why behind it
Quality is genuinely premium — heavyweight, made to last. But the reason I keep reordering is the why behind it.
Full transparency
Where the purchase goes.
You trade money for a premium garment. That money fans out—to the businesses that make it, the taxes we owe, and the organizations changing lives. Here's exactly how every $46 breaks down.
Manufacturers & suppliers who craft every piece
Fulfillment, shipping & keeping the movement running
Duties & sales tax we're required to pay
Men's mental health organizations on the front line
31% of every purchase funds men's mental health charities—no asterisks, no fine print.
Worn by the movement
#WEARSIXTYONE
Tag #WEARSIXTYONE to be featured. Every photo is proof someone broke the silence.
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No man stands alone here.
SIXTY-ONE isn't a logo, it's a line of people who decided silence wasn't an option anymore. Stand with them.
in the movement
raised for support
conversations started
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line.
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